Whether you’re writing a television series or designing the latest iPhone, it’s always important to know your audience. Now that doesn’t mean you need to ask what your audience wants. Steve Jobs taught us that he needed to show his audience what they wanted in their mobile devices — not …
We love it when deans of admission at highly selective colleges actually tell it like it is. We find it refreshing because — frankly — most deans of admission don’t tell it like it is. They’re politically correct. They tell you what you want to hear. They’re just not all …
As we reflect back nostalgically on the dominating performances of folks like Simone Manuel, Katie Ledecky, Simone Biles, and Michael Phelps at the Rio Olympic Games, we thought we’d share with our readers a video from the 1972 Olympic Games in Munich. In track and field, the 800 meter final would …
Lisa Heffernan brought a piece she co-wrote for “The New York Times” to our attention. The piece, authored with Jennifer Wallace, is entitled “Advice College Admissions Officers Give Their Own Kids” and we figured we’d share it with the readers of our college admissions blog. But as our loyal readers know …