University Recruitment

It’s that time of year when colleges and universities are attempting to sway admitted students to attend their schools. In no uncertain terms, the tables have turned. According to an “LA Times” article published today, “As students applied and were admitted to more schools, the yield — the percentage of … 

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College Social Media Recruitment

There are a number of interesting studies on the use of social media by college admissions offices as a means to recruit potential applicants. Two researchers at the University of Massachusetts Dartmouth, Nora Ganim Barnes and Eric Mattson, have found that since 2007, there has been an 84% increase by … 

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