A Tone Deaf PR Attempt by College Board

In the wake of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, College Board, the maker of the SAT, SAT Subject Tests, AP Tests, and other noteworthy exams, issued a statement from its president and CEO, David Coleman. But the statement Coleman made didn’t exactly hit … 

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College Board PR Disaster

We’re glad to hear that the College Board is doing good things in the world. Ok, we might be being a little facetious. Recently, the College Board sent out a mass mailing to high school counselors that included cow stickers. Multicolored cartoon cow stickers — three dozen of them. That’s … 

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