College Admissions Marketing

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October 31, 2021

A key objective of Ivy Coach’s college admissions blog is to demystify the college admissions process. To do so, we often speak truth to power and call out high school administrators, admissions officers, private college counselors, press outlets, and more who don’t tell it like it is. Today, we call …

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College Marketing Brochures

July 28, 2012

Many students and their parents believe that they are being recruited by various highly selective colleges because they’re receiving college marketing brochures from these very universities. Is this true? No. Are they being recruited? Well, in a way — yes. These students are being recruited to apply? Why? To boost …

Categories: College Admissions

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