Admissions Brochures

We burst a lot of bubbles at Ivy Coach. It’s not like we’re frequent bubble gum chewers. It’s that there are a number of folks who reach out to us who have unreasonable expectations about their chances — or their child’s chances — for admission. When the parent of a … 

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Unsolicited Email from Colleges

If you are in receipt of unsolicited email from colleges, do you believe these colleges that are filling your inbox are interested in you? Don’t. Just because you receive marketing emails from colleges, it doesn’t mean they have any particular interest in you. Take for instance the University of Pennsylvania. … 

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Recruiting Unqualified College Applicants

There is an article in “The Chronicle of Higher Education” by Jon Boeckenstedt, the associate vice president for enrollment management at De Paul University, entitled “Let’s Bring Clarity to Undergraduate Admissions” which discusses how the current college admissions system is broken and in need of a fix. What we found … 

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College Marketing Brochures

Many students and their parents believe that they are being recruited by various highly selective colleges because they’re receiving college marketing brochures from these very universities. Is this true? No. Are they being recruited? Well, in a way — yes. These students are being recruited to apply? Why? To boost … 

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