Ever wonder which Ivy League schools are in the cultural zeitgeist more than others? Wonder no longer! If you haven’t noticed by now after reading our blog over the years, we love to analyze data and, right now, that’s precisely what we’re going to do through the use of Google Trends. In fact, we’re going to run each Ivy League college name through Google Trends’ “Search Volume Index” to give you a definitive answer.
For starters, Harvard University has been trending downward in recent years! In 2004, Harvard had a little under a 2.0 “Search Volume Index,” (based on the number of Google searches for Harvard each day). This year, it’s steadily been a bit under a 1.0 “Search Volume Index.” It’s generally been trending downward with the definite exception of late 2007 when it hit a high of a 2.0 “Search Volume Index.” Yale has steadily declined from a 2.0 to a 1.0 in SVI, with the exception of a spike in late 2009 (when the Yale lab tech was brutally murdered as this generated a number of Google searches).
And how about Princeton? They’ve got about the same trend as Harvard and Yale with their spike happening in late 2007. Dartmouth? In 2004, they were a little over a 1.0 but are now slightly under 1.0. Their spike occurred in late 2007 as well. How about Brown? In 2004, they were at about a 1.5 but now hover below 1.0. Their spike occurred in late 2007 as well. Interesting, eh?
Cornell was at a 2.0 in 2004 but the school is now below 1.0 with spikes in late 2007 and early 2010 (in 2010, it was because of a rise in suicides at the Ithaca campus). Penn also hovered around 2.0 in 2004, though they’ve now slipped to well under 1.0. Penn exhibited a spike in late 2007 as well. Lastly, Columbia has slipped from a 2.0 to below 1.0 with two distinct spikes in 2007 of relatively equal strength.
And check out our Ivy League Admissions Statistics for some more Ivy League data!