College Applicants and Social Media

College Admissions Social Media, College Admission Social Media, Social Media and University Applicants

Instagram is all the rage. Until it hurts your case for admission to your dream school.

Worried about your Facebook page as you apply to highly selective colleges? Or maybe your Instagram feed? You’ve got good reason to be concerned. Ivy Coach is featured in today’s “The Daily Pennsylvanian,” the newspaper of the University of Pennsylvania. The piece, written by Sophia Leporte, is entitled “Bringing college admissions to the digital age” and it naturally focuses on how students can help their case for admission — and hurt it — with their online footprints.

The data indicates that more and more admissions officers these days are turning to social media to check profiles of applicants. So if a student is going to have a Facebook profile, a Twitter handle, an Instagram account, Vine…you name it…keep those accounts clean. That FB picture of you with a girl around your arm? It may seem innocuous but no need to tout that you’re in a relationship as you’re applying to college. That Insta post about Bernie Sanders? No need for it…not that you’d have a political Instagram post. Or maybe you would? The Tweet in which you use foul language to articulate your point? No way. Delete, delete, delete and never post images and words like these again.

That shirtless Insta post? Nice abs, Conor, but it’s got to go if you’re applying to highly selective colleges.

But there’s positive stuff you can also do online. As reference in the piece, “A trigger can be negative or positive. Taylor points out that social media can help candidates show off their qualifications and experience to further add to their application. ‘Let’s say a student is selling soaps,’ Taylor said. ‘Now [admissions officers] can see what soaps they’re selling; they can see how they’re presenting them to prospective clients; they can see if this person has real potential as an entrepreneur. So you get to show more so than tell which is always good if you’re able to do it effectively.’ On the other hand, a negative trigger could be an alert or tip of something on a social media that could hurt a candidate’s chances. ‘If they’re alerted of something they will certainly check,” Taylor said. “They have an obligation to do so.'” And, yes, we did once work with a very successful soap entrepreneur if you were wondering. His hands were always very clean (we were told).


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