In previous posts, we’ve discussed what is termed “summer melt,” a process by which the incoming class of admitted students who have agreed to attend a particular college dwindles over the course of the summer. Maybe they got off a waitlist an another university. Maybe they double deposited and chose to attend another college. Maybe they had a change of heart. Since college decisions can change over the course of the summer months, some universities have gone to great lengths to combat the problem.
Syracuse University’s Newhouse School of Public Communications has come up with a creative approach to fighting summer melt. A little over a week ago, students who were accepted and agreed to matriculate to Syracuse’s Newhouse School received personalized video messages from well known Syracuse University alumni such as an MSNBC anchor and the co-founder of Foursquare.
According to article on college decisions in the “Chronicle of Higher Education,” “The Newhouse dean said she wanted a recognizable face from television as well as someone involved in social media to be the alumni who would personally welcome the students and show them that the school is on the cutting edge of technology.” Each video message began with the prominent alum saying hello to the student by the student’s name.
Do you think this strategy will help fight summer melt? Will it make students think twice about changing their college decisions? Let us know your thoughts by posting below! And check out our post: Deciding on Colleges.