They say that imitation is flattery. We disagree. You see, just about every day, we come across private college counselors and other folks who copy our content verbatim. Maybe they plagiarize a paragraph from one of the thousands of pages of our website here and there. Maybe they republish one of our Founder’s articles on “The Huffington Post” verbatim and only change the byline — claiming Bev’s words to be their own. Maybe they violate our legally granted trademarks, including “Ivy Coach,” confusing our brand.
What never ceases to amaze us is that these folks think we won’t notice. They think we won’t notice when they plagiarize us, when they violate our copyrights, or when they infringe upon our registered trademarks. They think they’ll get away with it. They won’t. We are an American business. A proud American business. We live in a nation that values intellectual property. It is part of what makes America, well, America. It is the great facilitator of the American dream — the notion that what we dream up, and what we then legally protect, is our own and not anybody else’s. It’s why Robert Kearns successfully sued the Ford Motor Company for violating his patents when they integrated his intermittent windshield wiper with their Ford cars. Ford Motor Company tried to profit off the ingenuity of an inventor…and cut out that inventor. Not in this country. Not in these United States.
The right to protect intellectual property is a fundamental American value, even creed.
May this echo from sea to shining sea. May this echo from the green mountains of Vermont to the prairies of Kansas to the rainforests of northern California to the lakes of Michigan. Ivy Coach will protect our trademarks, our copyrights, our intellectual property as the law provides. If you don’t protect your intellectual property, you set an example that it’s ok for other folks to violate your IP. Not to this American business. It will never be ok. Not today. Not ever.