The Ivy Coach Daily

June 16, 2021

Visiting Colleges As We Emerge from the Pandemic

Emory University claims not to care about Demonstrated Interest. That’s cute. Emory literally invented Demonstrated Interest.

A number of folks have been asking us of late when Ivy Coach’s famously accurate crystal ball predicts college campuses will open up for in-person tours and information sessions. And while our crystal ball gives many readings each year, we’ve asked it many times, “When are campuses going to open up for in-person tours and info sessions?” It has not given us an answer. We rub it. We shake it. We put it in hot water. We kick it. Our dog barks at it. Yet still, it remains silent on this query. It’s very frustrating. So we just don’t know when you’ll be able to make formal visits to UPenn and Dartmouth, Harvard and Princeton. We don’t know when you’ll get to follow a young person walking backwards into — hopefully not — oncoming traffic.

When One Domino Falls, The Rest Will Follow

But we do know this with absolute certainty: When one college opens up, the rest will follow. Yale is not going to open up while Brown and Duke stay shuttered. That would never happen. And why? Because they’re all competing for the same students. They can’t risk students falling in love with Yale while their doors are closed to visitors. No way, no how. So the moment you read that one elite university has opened its doors to parents and prospective students, know that there will be a slew of announcements shortly thereafter announcing the return of the in-person campus tour and information session.

Students Must Visit Colleges to Demonstrate Interest

And, yes, you must visit. Visiting is a key way of demonstrating interest — and just about every highly selective college, in spite of what some tell you to the contrary, cares about Demonstrated Interest. Case in point: Emory University. On Emory’s website, it states, “Does demonstrated interest matter at Emory University? Nope!…There are many reasons we do not factor demonstrated interest into an applicant’s decision. One of the most important is that we truly want to admit students based on who they are. From our perspective, filling out an entire application, finding teachers to write letters of recommendation, and submitting your short answer responses is not a flippant decision. If you’ve taken the time and energy to do that, then that’s all the interest we need to see! Obviously you are interested in attending Emory University.” Believe them, of course, at your peril. Heck, Emory invented Demonstrated Interest. The notion that Emory doesn’t care to be loved is just plain preposterous.

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