The Ivy Coach Daily

April 18, 2011

University Admissions Counselor

It’s important to know your audience. Just who is a university admissions counselor?

The target demographic for a movie like “Tron” was not senior citizens nor was the target demographic toddlers for “Scream 4.” What does this have to do with the college admissions process you ask? Well, it has everything to do with it. You must know your audience. When filling out the college application and particularly when writing your college essays, it’s important to know who is reading your application and essays. If you’re really intent on attending a particular college, you should know the name of your regional university admissions counselor and make contact with him/her. But that’s not what this post is about. This post is about knowing what kind of person is reading your essays and deciding whether or not you should gain admission.

To put an entire group of people into a category is to stereotype. And that is exactly what we are going to be doing right now. Hey, at least we own it. Social psychologists will point out that stereotypes are in fact often based on truth. Anyway, a university admissions counselor tends to be interested in pursuing a career in higher education. Many assistant directors of admission are right out of college — some went to the very university that they now represent as an an admissions counselor. And still others just love the world of college admissions that they aren’t looking for another type of job in higher education. Maybe they want to move up the ranks and become a dean of admission. University admissions counselors also often come from diverse backgrounds — much like the students they are recruiting and later evaluating.

We hope that gives you some insight into who is reading your application and college essays. Read about the admissions process at Amherst College and about mistakes on the college application.

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