Union College application numbers are in for the Class of 2019. In all, 5,950 students submitted applications to Union College, a figured that includes Early Decision and Regular Decision applications. This surge in applications represents a 10% climb from last year’s figure and a 4% climb from the previous all-time Union application record, a benchmark set in 2013. Union is expecting that approximately 565 students will end up matriculating to the college in Schenectady, New York.
According to Union College’s website, “The jump in applications includes a 5 percent increase from the previous record in Early Decision hopefuls. ED applications are considered twice a year. Students applying under ED have made a commitment to attend Union if they are accepted. The number of female applicants rose 1 percent from a year ago, to 47 percent, while geographic diversity (applicants outside the Northeast) bumped up 2 points, to 32 percent.” And what’s the cause of the increase in applications? According to Union College’s website, “The College recently embarked on an ambitious marketing plan designed to elevate its reputation in the marketplace, especially among prospective students. The offices of Admissions and Communications have collaborated with an outside marketing firm on a wide range of new initiatives, including strategic messaging, a suite of print and online viewbooks, a student email campaign, and enhanced web imagery and design.”
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