Show Colleges Interest

Interest Quotient, Demonstrated Interest, Demonstrate Interest to Colleges

Emory University pioneered the Interest Quotient.

Show colleges interest! We recently wrote about the Interest Quotient. The Interest Quotient is also known as the IQ and it’s an expression indeed first coined by Ivy Coach Founder Bev Taylor in a presentation she conducted at Fordham University years ago. While we’re sharing college admissions history lessons, are you curious which school invented the Interest Quotient? No, it wasn’t Harvard, Yale, or Princeton. Nor was it Dartmouth, Brown, Columbia, Cornell, or Penn. It was Emory University. Emory University, the college that twenty-five years ago logged a student’s campus visit, a student’s attendance at area functions (such as presentations at local hotels), as well as a student’s phone calls and emails to the Emory admissions office, used all of this intel to gauge whether or not that student would attend if admitted. Emory has long cared about its yield. And rightly so!

Twenty-five years later, Emory University still very much cares about a student’s Interest Quotient. They still very much record all of these data points to gauge whether or not they think a student will attend if admitted. It still matters. If you don’t think so, just check out this email below that Emory sent out to potential applicants to the university this year:

“Dear Potential Applicant,

There’s no secret formula for getting into a great school. At Emory University, we want to get to know you for who you really are. The Emory and Oxford Admission Committees truly seek students who will be the best fit on each of our two campuses. You have the opportunity to apply to one or both of our campuses through Early Decision I, Early Decision II, or Regular Decision. So how do you know which plan is right for you?

What is Early Decision? As our Dean of Admission John Latting shares, ‘Early Decision allows a student to raise his hand, figuratively speaking, and tell us, ‘I’ve done my research, and Emory is my clear first choice.”

Being admitted through Early Decision commits you to Emory and relieves the stress of submitting further college applications to other schools. You could be preparing for next fall by this holiday season if you are admitted through Early Decision I.

Does Early Decision give me an advantage? Applying Early Decision gives you the opportunity to stand out from the crowd, showcase your achievements and accomplishments months before we review any regular decision applicants. Your commitment to us as an Early Decision candidate is an important factor in our review process. But remember, academic standards are not lowered in any way for Early Decision students.

As you and your family make this decision, check out these great resources:

Our Early Decision blog post on factors to consider when deciding whether to apply ED

Our Early Decision webpage with more details of what it means

If you are ready to apply (whether for Early Decision I, II, or Regular Decision), get started on the Common Application. Be sure to visit our Common Application directions page. Remember that with the Common Application, you can apply for Emory College, Oxford College or both.

Feel free to reach out with your questions. You can email us at, tweet us, or post a comment on our Inside Emory Admission blog. We look forward to hearing from you.

Best wishes,
Office of Undergraduate Admission
Emory University”

See how Emory still cares about your IQ? So show your interest! It matters. A lot.


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