Olivia Jade’s PR Strategy

Ivy Coach was featured this week in a radio segment on WGN America‘s NewsNation.

Ivy Coach was interviewed this week by WGN America‘s NewsNation on Olivia Jade Giannulli’s first public comments about the Varsity Blues college admissions scandal which aired on Red Table Talk. For those not living in caves or for those who haven’t read our own thoughts on the major admissions scandal, Olivia Jade’s parents, the actress Lori Loughlin and the fashion designer Mossimo Giannulli, committed crimes by hiring a private college counselor whose unlawful tactics included hiring people to take the SAT/ACT for students and/or creating fake athletic profiles complete even with doctored photos of the students competing in the sports.

A Lot of Highly Selective College Admissions Comes Down to Common Sense

As Felicia Bolton reports for WGN America’s NewsNation in a piece entitled “Olivia Jade Giannulli says she’s learning from family college ‘mess-up’,” “Brian Taylor is the managing director of Ivy Coach. The company specializes in getting students into their dream schools the right way. ‘You don’t need to go to extraordinary and unlawful lengths to get into these highly selective schools. A lot of it comes down to common sense.’ Taylor says the best method includes honesty, strategy, and to highlight how a candidate can outshine others in one particular category. ‘Your task in highly selective college admissions is to dare admissions officers not to admit someone who is going to change the world in one super specific and often small way and our task at Ivy Coach is to figure out what that way is.’ Taylor recommends students work on making themselves more interesting instead of manipulating the system.”

Olivia Jade Dressed to the Nines on Red Table Talk, Defying All Common Sense

But, now, back to Olivia Jade who dropped out of the University of Southern California shortly after the scandal broke and whose parents are now serving their sentences behind bars. It has the appearance that Olivia Jade was well prepped by a PR strategist in advance of her appearance on Red Table Talk. She said a lot of the right things. Presumably, it was Olivia Jade’s hope not to appear as the epitome of white privilege — particularly as she was in conversation with three African American women. So why on earth did Olivia Jade appear on the show dressed to the nines in that ridiculous pink outfit? Who on earth chose her wardrobe for this appearance? Oy vey is right!


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