Demonstrated Interest

One of our readers recently posted a Comment on a blog we wrote about the importance of showing interest in colleges that we figured we’d discuss. The reader wrote, “It’s funny that you mention Emory. We were recently on a visit there and they made it a point to tell everyone that they no longer track ‘interest’ nor consider it when deciding upon an applicant. [sic] Is this not true? And if it’s not, why would they lie?” We’re not sure precisely what this reader was told on her visit to Emory as we have no idea who spoke with her, but may we assure her — and all of our readers — that Emory and every highly selective college still care about Demonstrated Interest. Any suggestion otherwise is patently incorrect.

Interest Quotient, Demonstrating Interest to Colleges, College Demonstrated Interest

Colleges care about an applicant’s Demonstrated Interest. Emory included. Heck, Emory is the kingpin of the Interest Quotient.

If Emory didn’t care about interest, then why do they allow student to apply Early Decision, when student show extreme interest by committing to attend the institution if admitted? Why would the admission rate for Early Decision candidates at Emory be so much stronger than for the Regular Decision round? And why, if Emory didn’t care about interest, would Emory not have one round of Early Decision but be one of the few schools in America to offer two distinct Early Decision rounds (ED1 and ED2)? Why would Emory have forms such as these if they didn’t care about tracking an applicant’s interest? Quite simply, they wouldn’t.

Colleges want students who want them. It’s like the opposite of dating, when people are so often interested only in the people who aren’t interested in them. They care about Demonstrated Interest because a college’s yield indirectly impacts the school’s “US News & World Report” ranking. And if you think that a college doesn’t care about its “US News & World Report” ranking, well then, this must be the first of our blogs you’ve ever read. In that case, welcome! If you’re interested in a free consultation to learn about our service offerings, fill out this form and we’ll be in touch within the day via email.


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1 Comment

  • K says:

    I remember feeling somewhat turned off on this point re Yale when we toured. They professed not to track or care about demonstrated interest – made a bit of an issue about it in the info session, too – but still asked students to sign in and provide information. Why would they do that, I wondered? We received random emails from admissions after that, as well, confirming my suspicions. Princeton took info but at least didn’t claim they werent tracking. The only school that didnt have sign-ins out of the many we toured with two kids was Harvard. It was amusing to see folks rabidly try to give their names or inquire at the front about who their geographical rep might be. If I recall, the front desk area was unmanned, likely to avoid this very thing.

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