Social Media and College Admissions

Social Media and University Admissions, Social Media in Admissions, Admissions and Social Media

College admissions officers are checking the FB profiles of applicants more and more.

Social media is a hot topic in college admissions. The question so many students and parents often pose is: Do college admissions counselors check the Facebook pages of their applicants? The short answer is…no. College admissions counselors don’t have the time to peruse every applicant’s Facebook page. In a word, it’s impractical. But does that mean you should have content on your Facebook page or on other social media outlets that you wouldn’t want an admissions counselor to see? Of course not!

Just because admissions counselors don’t check every applicant’s Facebook page doesn’t mean they won’t check your Facebook page. What if you’re a borderline candidate whose application has gone to committee? And just because admissions counselors tend not to check your Facebook page, that may not be the case for alumni interviewers.

Alumni interviewers quite frequently take a look at your Facebook page either before the interview when they are trying to figure out how to recognize you at a crowded Starbucks, or after the interview when they are completing their evaluation. Since alumni only interview a certain number of students, they want to be able to share information that can be helpful to the admissions office in formulating a decision. Alumni interviewers thus often have the time and the motivation to check your Facebook page.

In an article this week in “The Seattle Times” linked below, the author writes about ways to use social media to your competitive advantage in the college admissions process. We agree — there are indeed ways to market your art portfolio or accomplishments on the viola online for college admissions counselors. There are ways to carefully use the Internet to help your case for admission. But by keeping your privacy preferences open to the public or by having it up there at all, you run the risk of unintentionally sharing information with people who will have an influence on your admissions decisions. Is it worth the risk?

Read our Newsletter on Using Social Networking Sites to Your Advantage.

Read our blogs on College Social Media Recruitment, and Social Networking in College Admission.

Check out the article in “The Seattle Times” here.

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