Yale employs targeted outreach strategies

Tyler Foggatt

February 10, 2015

“Every year colleges get better and better at marketing to students, and they market to students who are unqualified for admission,” said Brian Taylor, director of Ivy Coach, a New York-based college consulting firm. “It sounds like Yale tried something experimental this year, and it does look like it hurt their application numbers, and will invariably hurt their admission rate.”

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Yale College applications fall just short of record

Tyler Foggatt

February 4, 2015

Brian Taylor, director of Ivy Coach, a New York-based college consulting firm, said rising application numbers seen across the Ivy League are a result of marketing practices directed at students who are unlikely to be competitive applicants.

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Negative news places pressure on University admins

Rachel Siegel

February 3, 2015

Brian Taylor, director of the private college counseling practice Ivy Coach, said negative news can definitely affect admissions statistics of highly selective colleges, though the effects may be slightly delayed.

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White House college rating system draws criticism

Tyler Foggatt & Rachel Siegel

January 12, 2015

Bev Taylor, the founder of Ivy Coach — a New York-based college consulting firm — said that even if the Department of Education were to produce accurate ratings, it is unlikely that they would have a significant effect on the college choices of certain groups of students.

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Number of early action applications falls slightly

Tyler Foggatt

November 18, 2014

Bev Taylor, founder of Ivy Coach, a New York-based college consulting firm, said last year’s early application numbers cannot be compared with this year’s, since many schools were forced to extend their deadlines last winter when the Common Application crashed.

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Yale considers new application platform

Tyler Foggatt

November 11, 2014

But Bev Taylor, founder of Ivy Coach, a New-York based college consulting firm, said that many other schools, including Princeton, Duke and Cornell, followed Harvard’s example and joined the Universal College Application after the Common App crashed last fall.

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Early programs not created equal

Rishabh Bhandari

January 24, 2014

“In the early rounds, Stanford just likes to get kids off the hook,” she said. “They know in the regular round, they’re going to have so many applications that they just won’t want to go back to see anyone who doesn’t have an absolutely stellar application.”

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