Inside the Pricey, Totally Legal World of College Consultants

Dana Goldstein & Jack Healy

March 13, 2019

Ivy Coach students sign and submit their own applications, according to Mr. Taylor. He said the fact that Mr. Singer was submitting applications on behalf of his clients was “a mark of unscrupulousness in and of itself.”

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Taking the College Tour by Private Jet

Paul Sullivan

August 31, 2018

Students need to present themselves as likable, said Brian Taylor, managing director of Ivy Coach, a New York consulting firm, and college hopping by private jet may not be the best strategy.

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Are You First Gen? Depends on Who’s Asking

Rochelle Sharpe

November 3, 2017

“It’s something that colleges love to brag about,” said Brian Taylor, managing director of Ivy Coach, a New York counseling company, noting that many colleges list their first-gen statistics in their brochures.

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Taking Summer School to Get Ahead, Not Catch Up

Kyle Spencer

August 16, 2016

Brian Taylor, the director of Ivy Coach, a college advising firm on the Upper East Side of Manhattan, said the belief was that college admission boards rewarded quantity when it came to A.P. exams.

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Volunteer Trips: Is Your Family Ready?

Jennifer Conlin

August 10, 2012

"Everyone in admissions started seeing essays about these volunteering trips six or seven years ago," said Bev Taylor, the founder of Ivy Coach, a New York-based college admissions counseling service. "Now we have to tell kids not to write about them."

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Colleges Debate Early Admission

Karen W. Arenson

December 23, 2002

One reason, Ms. Taylor said, is that universities sometimes take weaker students who commit themselves through early decisions and reject stronger students who apply later, or put them on waiting lists.

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