Deferred or Denied? Learn about Ivy Coach's PostMortem + Letter of Continued Interest

In The Press

“College admissions officers love jobs.”

— Brian Taylor, Managing Partner, Ivy Coach Quote from America's Elite Universities Are Making Millions Off Summer Programs for Teens


Email us at

Showing press from The Daily Pennsylvanian. View all press.

Three changes Penn made to its application this year — and what they mean for applicants

“The more things change, the more things stay the same,” Taylor said describing changes to admissions practices.

The Daily Pennsylvanian

September 5, 2023

How Penn’s test-optional policy has impacted students’ test scores

Brian Taylor, a managing partner of the college counseling service Ivy Coach, said that Penn has one of the lower submission rates because of what he called "squeakers."

The Daily Pennsylvanian

August 30, 2023

‘On its last legs’: How Penn is quietly refining its legacy admissions policy

Taylor said the Operation Varsity Blues scandal has also helped put legacy admissions "on its last legs."

The Daily Pennsylvanian

March 22, 2023

Penn extends test-optional policy to 2022-2023 admissions cycle

“If one kid has great test scores and one kid has no test scores, all else being equal, the kid with great test scores will win every time over the kid with no test scores," Managing Director of Ivy Coach Brian Taylor told The Daily Pennsylvanian.

The Daily Pennsylvanian

February 3, 2022

Experts worry that Penn’s test-optional application process will benefit wealthier students

Taylor urges students to do whatever it takes to submit scores despite the cancellation of several SAT and ACT tests this year.

The Daily Pennsylvanian

October 20, 2020

University of California will end use of SAT, ACT in admissions entirely by fall 2025

Taylor said there is a clear distinction between test-optional policies and policies that do not allow the submission of test scores at all.

The Daily Pennsylvanian

May 26, 2020


If you’re interested in Ivy Coach’s college counseling,
fill out our free consultation form and we’ll be in touch.

Get Started