How Schools Get Hot

Rachel Hartigan Shea

August 28, 2006

"Colleges make themselves hot with some savvy self-promotion. "It's the college sending out stuff that starts it happening," says Bev Taylor, a college counselor in Roslyn Heights, N.Y. A flood of glossy brochures will make some kids consider a school they hadn't thought of before."

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High Schools Learn When To Hide Info

Zoe Tillman

April 5, 2006

"Bev Taylor -- who runs Ivy Coach, a New York-based independent college-counseling firm -- said many colleges determine the overall academic quality of a student by calculating an "academic index," a mathematical formula using SAT I and SAT II scores and class rank."

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Applications Up Across Ivies

Meagan Steiner

February 6, 2006

"Independent college counselor Bev Taylor said that in recent years her students have begun applying to more institutions, specifically to more Ivy League schools. She said most of her students apply to six or seven schools, but some apply to as many as 16."

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Early Applications Surge

Nicholas Joy

November 18, 2005

"Bev Taylor, an independent college counselor and creator of theivycoach.com, also emphasized this aspect of Penn's admissions. "If you're going to apply to Penn, apply early," Taylor said. Many prospective students "love [Penn], but they know that they don't have a shot regular-decision."

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Seeking College Admissions Help with Pricey Counselors

Wendy Kaufman

October 27, 2005

Says Bev Taylor of Ivy Coach, "I just feel that college admissions counselors will look down upon the fact that they have the advantage over another student who is doing this on their own. Face it, they have help. Another student doesn't."

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Secret World of College Admissions

Patricia Alex

January 30, 2005

"Bev Taylor, director of Ivy Coach on Long Island, is more blunt. "Colleges have a hidden agenda. They are not going to say this," she said. "They look for diversity and unless you know the culture of the school, you are not going to know what's diverse."

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The Tour Is the Cure

Olivia Winslow

October 19, 2003

Taylor said some highly selective colleges are even rating students' interest in their campuses. "It's called an IQ, for interest quotient," she said.

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Colleges Debate Early Admission

Karen W. Arenson

December 23, 2002

One reason, Ms. Taylor said, is that universities sometimes take weaker students who commit themselves through early decisions and reject stronger students who apply later, or put them on waiting lists.

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